our story
About our Store
Noor Fashion LLC was founded in 2017 by Noor Ahmed Farouk, a visionary entrepreneur and proud Muslim woman who recognized a deep need in the American fashion market. As someone who personally experienced the struggle of finding modest, stylish clothing that honored her faith, Noor set out to create a solution not just for herself—but for all Muslim women across the United States.
Noor Fashion L.L.C
Her journey began with a simple yet powerful goal: to attend events and gatherings with confidence, elegance, and dignity, wearing outfits that matched her beliefs without sacrificing beauty or fashion. With this vision, she made the bold decision to collaborate with top-tier designers to curate and create a modest fashion collection that would serve every woman who shares these values.
Today, Noor Fashion LLC stands as a pioneer in the U.S. modest fashion market, offering a diverse range of hijabs, dresses, Islamic garments, prayer wear, and accessories—all designed with a blend of cultural authenticity and contemporary style. Our products are made to celebrate femininity and empower women to feel proud of their identity.
Who we are
Our Story
A cornerstone of Noor Fashion’s philosophy is its commitment to supporting handcrafted and handmade products. We proudly showcase and support artisans whose work is made with love, care, and exceptional quality. These products not only reflect rich cultural traditions but also contribute to a more ethical and personalized fashion experience.
At Noor Fashion, we believe that fashion is more than clothing—it’s a form of expression, identity, and empowerment. We are honored to serve a growing community of women who are proud of who they are and what they represent. Through every collection and design, we continue to carry Noor’s founding vision forward: to uplift, inspire, and dress the modern Muslim woman with grace and confidence.